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Notes on selling subscriptions
Practical guides for Shopify merchants on growing and keeping subscribers.
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How much should your subscribe-and-save discount be?
How to choose a subscribe-and-save discount for your Shopify store that gets customers to subscribe and that you can afford on every order, with the margin maths worked through.
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How to reduce subscription cancellations with a cancel flow
Why Shopify subscribers cancel, and how a short cancel flow that asks one question and offers one matching fix keeps more of them, without trapping anyone.
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How to recover failed subscription payments on Shopify
Declined cards quietly end subscriptions that customers meant to keep. How to set up retries, tell customers, and decide what happens when payment recovery runs out.
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How to get more Shopify customers to subscribe: 8 ways
Eight ways to raise your Shopify subscribe rate, from a subscribe-and-save default on the product page to the email that turns one-time buyers into subscribers.
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