Vanix admin

Reports

Analytics shows how your subscriptions are doing. Choose a period at the top: the last 7, 30 or 90 days, the last 12 months, month to date, year to date, or a custom range.

Overview

• Active subscriptions, and how many started and ended in the period.
• Monthly recurring revenue (MRR), with its movements: new, expansion, contraction, churned and reactivated.
• Renewal revenue (successful renewal charges, including tax and shipping), average order value and churn rate.

Retention

Retention by start month shows how many subscribers who started in each month are still subscribed. Alongside it are net revenue retention and estimated lifetime value.

Churn & recovery

• How subscriptions ended: cancelled by the customer or staff, cancelled elsewhere, reached their last cycle, or stopped by a failed payment.
• Cancel flow: how many started it, were kept by an offer, changed their mind, left the flow, or cancelled, and the save rate.
• Failed payments: failed renewals, how many were recovered, how many ran out of retries, the recovery rate, and how many are at risk now.

Products & plans

Which products your subscribers get, how often subscriptions bill, and which frequencies keep their subscribers longest. Upcoming renewals shows what's due to bill next.

Coming soon: a weekly summary written for you, including the most common reasons customers gave when they cancelled.